Fashion marketing : contemporary issues
2001
Books, Manuscripts
Find it!
Total copies: 1
Main title:
Fashion marketing : contemporary issues / edited by Tony Hines and Margaret Bruce
Author:
Imprint:
Amsterdam, The Netherlands : Butterworth Heinemann, 2001
Contents:
Globalization: an introduction to fashion markets & fashion marketingFrom analogue to digital supply chains: implications for fashion marketingDeveloping a research agenda for the internalization of fashion retailingRetail brand marketing in the millenniumThe role of store image in the re-branding of SelfridgesStore environment of fashion retailers: a Hong Kong perspectiveThe process of fashion trend development leading to a seasonInnovation management in creating new fashionsThe mechanics of fashionConsumers & their negative selves, & the implications for fashion marketingB2C online strategies for fashion retailersThe making & marketing of a trend
ISBN:
0750652438
Dewey class:
687
Language:
English
BRN:
29061
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA Fashion Media and Industries RC | 687 FAS | Available |
Find it!
Total copies: 1