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Building brands & believers : how to connect with consumers using archetypes

Wertime, Kent2002
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Main title:
Building brands & believers : how to connect with consumers using archetypes / Kent Wertime
Author:
Wertime, Kent
Imprint:
Singapore : John Wiley & Sons (Asia) Pte Ltd, 2002
Notes:
CC/AM
ISBN:
9780470820674
Dewey class:
658.8342
Language:
English
Subject:
BA Design communicationArchetype (Psychology)Consumer behaviourBrand choiceMarketing -- Psychological aspects
BRN:
18558
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=18558
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.8342 WERAvailable

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