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Global brand integrity management : how to protect your product in today's competitive environment

Post, Richard S.2008
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Main title:
Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post
Author:
Post, Richard S.Post, Penelope N.
Imprint:
New York, NY : McGraw-Hill, 2008
Notes:
CC/AM
ISBN:
9780071494441
Dewey class:
658.827
Language:
English
Subject:
BA Design communicationBrand name productsProduct management
BRN:
18732
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=18732
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.827 POSAvailable

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