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Marketing planning for culture and the arts : fundamental principles and practices for building an effective marketing campaign

2008
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Main title:
Marketing planning for culture and the arts : fundamental principles and practices for building an effective marketing campaign / edited by François Colbert and Dan J. Martin
Author:
Colbert, FrancoisMartin, Dan J.
Imprint:
Montréal, Canada : HEC Montréal, 2008
Notes:
CC
ISBN:
9782980860225
Dewey class:
700.688
Language:
English
Subject:
BA Arts managementArts -- MarketingCultural industries -- Management
BRN:
7420
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=7420
LocationCollectionCall numberStatus/Desc
McNally CampusBA Arts Management700.688 MARIn house reference (Set: 27 Sep 2022)

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Remove Marketing planning for culture and the arts : fundamental principles and practices for building an effective marketing campaign from your current listSave Marketing planning for culture and the arts : fundamental principles and practices for building an effective marketing campaign to your current list

Total copies: 1

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