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Romancing the customer : maximizing brand value through powerful relationship management

Temporal, Paul2001
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Main title:
Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott
Author:
Temporal, PaulTrott, Martin
Imprint:
Singapore : John Wiley & Sons (Asia) Pte Ltd, 2001
Notes:
CC/AM
ISBN:
9780471846154
Dewey class:
658.827
Language:
English
Subject:
BA Arts managementRelationship marketingBrand name products -- MarketingBranding (Marketing)
BRN:
18868
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=18868
LocationCollectionCall numberStatus/Desc
McNally CampusBA Arts Management658.827 TEMAvailable

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Total copies: 1

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