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Marketing management

Czinkota, Michael R.2001
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Main title:
Marketing management / Michael R. Czinkota and Masaaki Kotabe
Author:
Czinkota, Michael R.Kotabe, Masaaki
Edition:
2nd ed.
Imprint:
Cincinnati, OH : South-Western College Publishing, 2001
ISBN:
0324022034
Dewey class:
658.8
Language:
English
Subject:
BA Arts managementMarketing -- ManagementMarketing -- Management -- Case studies
BRN:
28182
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=28182

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Total copies: 2

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