How brands become icons : the principles of cultural branding
Holt, Douglas B.2004
Books, Manuscripts
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Total copies: 2
Main title:
How brands become icons : the principles of cultural branding / Douglas B. Holt
Author:
Imprint:
Boston, MA : Harvard Business School Press, 2004
Notes:
CC/AECC/AM
ISBN:
9781578517749
Dewey class:
658.827
Language:
English
BRN:
31017
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA Arts Management | 658.827 HOL | Available |
| McNally Campus | BA ARTS MANAGEMENT AE | 658.827 HOL | Available |
Find it!
Total copies: 2