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Marketing aesthetics : the strategic management of brands, identity, and image

Schmitt, Bernd1997
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Main title:
Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt and Alex Simonson; foreword by Tom Peters
Author:
Schmitt, BerndSimonson, AlexPeters, Tom
Imprint:
New York, NY : The Free Press, 1997
Notes:
CC
ISBN:
0684826550
Dewey class:
658.827
Language:
English
Subject:
BA Arts managementBrand name productsCorporate image
BRN:
39839
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=39839

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Total copies: 2

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