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Essentials of marketing research

Proctor, Tony
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Main title:
Essentials of marketing research / Tony Proctor
Author:
Proctor, Tony
Edition:
2nd ed.
Imprint:
Essex, England : Pearson Education Limited, 2000
Notes:
CC
Contents:
The nature of marketing research - Planning the research project - Secondary data - Sampling - Surveys - Measurement & scaling - Questionnaires - Qualitative research - Observations & experiments - Quantitative data analysis - Qualitative data analysis - Reprts & their presentation - Applied marketing research - Marketing research settings: business-to-business, services & internal marketing - Global marketing research - Marketing decision-support system
ISBN:
0273642006
Dewey class:
658.83
Language:
English
Subject:
BA Arts managementMarketing researchMarketing research - Case studies
BRN:
39848
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=39848
LocationCollectionCall numberStatus/Desc
McNally CampusBA Arts Management658.83 PROAvailable

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Total copies: 1

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