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Building strong brands

Aaker, David A.1996
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Main title:
Building strong brands / David A. Aaker
Author:
Aaker, David A.
Imprint:
New York, NY : The Free Press, 1996
Notes:
CC/AM
ISBN:
9780029001516
Dewey class:
658.827
Language:
English
Subject:
BA Design communicationBrand name products -- ManagementBrand name products -- Valuation -- ManagementIntangible property -- Valuation -- Management
BRN:
18869
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=18869
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.827 AAKAvailable

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Total copies: 1

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