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Resource integration, value co-creation, and service-dominant logic in music marketing [journal article] : the case of the TikTok platform

Toscher, Benjamin
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Main title:
Resource integration, value co-creation, and service-dominant logic in music marketing [journal article] : the case of the TikTok platform / Benjamin Toscher
Author:
Toscher, Benjamin
Source:
International journal of music business research, 2021 Vol.10 Iss.1, p. 33-50
Dewey class:
780.688
Language:
English
Subject:
BA MusicMusic tradeSound recording -- Marketing
BRN:
69214
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=69214

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