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Eating the big fish : how challenger brands can compete against brand lead

Morgan, Adam2009
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Main title:
Eating the big fish : how challenger brands can compete against brand lead / Adam Morgan
Author:
Morgan, Adam
Edition:
2nd ed.
Imprint:
Hoboken, NJ : John Wiley & Sons, Inc., 2009
Notes:
CC/AM
ISBN:
9780470238271
Dewey class:
658.827
Language:
English
Subject:
BA Design communicationBrand name products -- ManagementProduct managementNew products
BRN:
18559
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=18559
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.827 MORLibrary counter (Set: 21 Jul 2023)

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Total copies: 1

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