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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

Kumar, Nirmalya2004
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Main title:
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar
Author:
Kumar, Nirmalya
Imprint:
Boston, MA : Harvard Business School Press, 2004
Notes:
CC/AM
ISBN:
9781591392101
Dewey class:
658.802
Language:
English
Subject:
BA Design communicationMarketingStrategic planning
BRN:
25406
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=25406
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.802 KUMAvailable

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Remove Marketing as strategy : understanding the CEO's agenda for driving growth and innovation from your current listSave Marketing as strategy : understanding the CEO's agenda for driving growth and innovation to your current list

Total copies: 1

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