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Marketing moves : a new approach to profits, growth, and renewal

Kotler, Philip2002
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Main title:
Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain and Suvit Maesincee
Author:
Kotler, PhilipJain, Dipak C.Maesincee, Suvit
Imprint:
Boston, MA : Harvard Business School Press , 2002
ISBN:
9781578516001
Dewey class:
658.8
Language:
English
Subject:
BA Design communicationTelemarketingMarketing -- Management
BRN:
7819
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=7819
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.8 KOTAvailable

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