This is advertising
Williams, Eliza
Books, Manuscripts
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'This is advertising' addresses the changes that are occurring within advertising, from the perspective ofkey figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated, & self-initiated. Featuring in total over 80 projects as well as 10-in-depth interviews by a selection of leadingadvertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising
Main title:
This is advertising / Eliza Williams
Author:
Imprint:
London, United Kingdom: Laurence King Publishing Ltd., 2010
ISBN:
9781856696470
Dewey class:
659.1
Language:
English
BRN:
40695
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA Design Communication | 659.1 WIL | Available |
Find it!
Total copies: 1