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The hero and the outlaw : building extraordinary brands through the power of archetypes

Mark, Margaret2001
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Main title:
The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol Pearson
Author:
Mark, MargaretPearson, Carol
Imprint:
New York, NY : McGraw-Hill, 2001
Notes:
CC/AM
ISBN:
9780071364157
Dewey class:
658.827
Language:
English
Subject:
BA Arts managementProduct managementBrand name productsBranding (Marketing)
BRN:
1195
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1195
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.827 MARAvailable

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Remove The hero and the outlaw : building extraordinary brands through the power of archetypes from your current listSave The hero and the outlaw : building extraordinary brands through the power of archetypes to your current list

Total copies: 1

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