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Survive, exploit, disrupt : action guidelines for marketing in a recession

Steidl, Peter2009
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Main title:
Survive, exploit, disrupt : action guidelines for marketing in a recession / Peter Steidl
Author:
Steidl, Peter
Imprint:
Qld, Australia : John Wiley & Sons Australia, Ltd, 2009
Series title:
Mindshare strategy-applied
Notes:
CC/AM
ISBN:
9781742169378
Dewey class:
658.802
Language:
English
Subject:
BA Design communicationMarketing -- ManagementSuccess in businessRecessions
BRN:
4353
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=4353
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.802 STEAvailable

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