Strategic management in the arts
Varbanova, Lidia
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Main title:
Strategic management in the arts / Lidia Varbanova
Author:
Imprint:
New York, NY : Routledge, 2013
Contents:
Innovation & entrepreneurship in the arts: a strategic approachStrategic management: essence, role & phasesStrategic planning process, methods & types of plansStrategic thinking: vision, mission & objectivesStrategic analysis: art organization & its environmentChoice of strategiesMarketing, creative programming & audience development planHuman resource management planTechnological & production planFinancial & fundraising planImplementation, monitoring & strategic reflection
ISBN:
97804155300339780203117170
Dewey class:
700.68
Language:
English
Subject:
BRN:
44593
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA Arts Management | 700.68 VAR | In house reference (Set: 14 Jul 2023) |
| McNally Campus | BA Arts Management | 700.68 VAR | Available |
| Online Eresource | EBooks | 700.68 VAR | Login to access |