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Fashion branding and communication : core strategies of European luxury brands [electronic resource]

2017
Books, Manuscripts

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Main title:
Fashion branding and communication : core strategies of European luxury brands [electronic resource] / edited by Byoungho Jin and Elena Cedrola
Author:
Jin, ByounghoCedrola, Elena
Imprint:
New York, NY : Palgrave Macmillan, 2017
Series title:
Palgrave studies in practice: global fashion brand management
ISBN:
9781137523426
Dewey class:
687.0688
Language:
English
Subject:
FashionFashion merchandisingBranding (Marketing)Luxury goods industry
BRN:
60830
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=60830

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Remove Fashion branding and communication : core strategies of European luxury brands [electronic resource] from your current listSave Fashion branding and communication : core strategies of European luxury brands [electronic resource] to your current list

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