The real world guide to fashion selling & management
Sherman, Gerald J.
Books, Manuscripts
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Total copies: 1
Main title:
The real world guide to fashion selling & management / Gerald J. Sherman and Sar S. Perlman
Edition:
2nd ed.
Imprint:
London, UK : Bloomsbury Publishing PLC, 2014
Contents:
Selling isn't a dirty word -- The characteristics of successful salespeople and sales managers -- Retail sales and management -- Business-to-business selling -- Getting to the sale - Selling yourself - The sales presentation -- Follow-through and relationship development -- Digital and social media -- Managing a sales force -- Training and tools -- Measuring productivity -- Organizational structure and interaction -- Adapting to change in the fashion markets -- The global marketplace -- Resources for the reader -- Glossary
ISBN:
9781609019334
Dewey class:
687.0688
Language:
English
BRN:
48361
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA Fashion Design and Textiles | 687.0688 SHE | Available |
Find it!
Total copies: 1