Guide to fashion entrepreneurship : the plan, the product, the process
Carr, Melissa G.2014
Books, Manuscripts
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Total copies: 1
Main title:
Guide to fashion entrepreneurship : the plan, the product, the process / Melissa G. Carr and Lisa Hopkins Newell
Imprint:
New York, NY : Fairchild Books, 2014
Contents:
The plan: Entrepreneur endeavors; A moving target; Brand personificationThe product: Inspiration + ingenuity; Strategic sourcing; Pricing the product; Commerce checklistThe partner: Go-to-market strategy; Direct & indirect sales; The buyer's mind; Untangling the webThe process: The marketing plan; The action plan; Trade tools; Strategic growth
ISBN:
9781609014933
Dewey class:
658.87
Language:
English
Subject:
BRN:
48358
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA Fashion Design and Textiles | 658.87 CAR | Available |
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Total copies: 1