Beyond trend : how to innovate in an over-designed world
Mattus, Matt
Books, Manuscripts
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Now that marketers have discovered the value that design brings to their brands, the pressure is on for creative people to continually deliver the newest looks and ideas. It's a whole new world for creatives, and big business is inviting you in. But the design world is becoming less predictable. Now that everything has been designed, what's next?
Main title:
Beyond trend : how to innovate in an over-designed world / Matt Mattus
Author:
Imprint:
Cincinnati, Ohio: HOW Books, 2008
Contents:
The end of trendIs this the end of design?Let's innovate!A new consumerThe excellence imperativeConsciously creating
ISBN:
9781581809619
Dewey class:
745.2
Language:
English
BRN:
34513
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA Product Design | 745.2 MAT | Available |
Find it!
Total copies: 1