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Museum marketing & strategy : designing missions, building audiences, generating revenue & resources

Kotler, Neil G.
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Main title:
Museum marketing & strategy : designing missions, building audiences, generating revenue & resources / Neil G. Kotler, Philip Kotler and Wendy I. Kotler
Author:
Kotler, Neil G.Kotler, PhilipKotler, Wendy I.
Edition:
2nd ed.
Imprint:
San Francisco, CA : Jossey-Bass, 2008
ISBN:
9780787996918
Dewey class:
069
Language:
English
Subject:
BA Arts managementMuseums -- PlanningMuseums -- MarketingMuseum finance
BRN:
41004
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=41004
LocationCollectionCall numberStatus/Desc
McNally CampusMA Arts and Cultural Leadership RC069 KOTAvailable

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Total copies: 1

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