Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan2005
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Main title:
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne
Author:
Imprint:
Boston, MA : Harvard Business School Press, 2005
ISBN:
9781591396192
Dewey class:
658.802
Language:
English
BRN:
30906
Location | Collection | Call number | Status/Desc |
---|---|---|---|
McNally Campus | BA Fashion Media and Industries RC | 658.802 KIM | Available |
Online Eresource | EBooks | 658.802 KIM | Login to access |