Brand/Story: Ralph, Vera, Johnny, Billy, and other adventures in fashion branding
Handcock, Joseph2009
Books, Manuscripts
Main title:
Author:
Imprint:
New York, NY: Fairchild Books, 2009
Contents:
What is fashion branding? -- A history of fashion brands & culture -- The history of a king: Ralph Lauren -- Mass luxury style: Dolce & Gabbana --The empress of fashion: Vera Wang -- In-store branding concepts: Abercrombie & Fitch -- Viral fashion branding: Johnny Cupcakes -- A great idea from a new designer: Dante Beatrix -- Creating a television brand: Brini Maxwell -- Niche fashion branding: Ginch Gonch -- Treating people right: Billy Blues -- The future of fashion brands
ISBN:
9781563676222
Dewey class:
687
Language:
English
Subject:
BRN:
38204
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA Fashion Media and Industries RC | 687 HAN | Onloan - Due: 03 Sep 2021 |