The brains behind great AD campaigns : creative collaboration between copywriters and art directors
Berman, Margo
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Total copies: 1
Main title:
The brains behind great AD campaigns : creative collaboration between copywriters and art directors / Margo Berman and Robyn Blakeman
Author:
Imprint:
USA : Rowman & Littlefield Publishers, Inc., 2009
Notes:
CC/AE
Contents:
The brains behind the campaign : the strategy & the briefBrainstorming : the marriage of visual and verbal to the strategyBrainstorming : techniques to get to the big ideaHow campaigns tell the brand's storyHow copywriters approach strategy verballyHow designers approach strategy visuallyWhere campaigns and brands go off courseOn-strategy campaigns that spin outNew strategies for old & new mediaNuts & bolts of great presentations
ISBN:
9780742555518
Dewey class:
659.115
Language:
English
BRN:
33941
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA DESIGN COMMUNICATION AE | 659.115 BER | Available |
Find it!
Total copies: 1