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The 360 degree brand in Asia : creating more effective marketing communications

Blair, Mark2003
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Main title:
The 360 degree brand in Asia : creating more effective marketing communications / Mark Blair, Richard Armstrong and Mike Murphy
Author:
Blair, MarkArmstrong, RichardMurphy, Mike
Imprint:
Singapore : John Wiley & Sons (Asia) Pte Ltd, 2003
Notes:
CC/AM
ISBN:
9780470820575
Dewey class:
658.80095
Language:
English
Subject:
BA Design communicationCommunication in marketing -- AsiaBranding (Marketing)
BRN:
69149
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=69149
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.80095 BLAAvailable

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