Brand positioning : strategies for competitive advantage
Sengupta, Subroto2005
Books, Manuscripts
Find it!
Main title:
Brand positioning : strategies for competitive advantage / Subroto Sengupta
Author:
Edition:
2nd ed.
Imprint:
New Delhi, India : Tata McGraw-Hill Publishing Company Limited, 2005
Notes:
CC/AE
ISBN:
0070581592
Dewey class:
658
Language:
English
BRN:
30794
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA ARTS MANAGEMENT AE | 658 SEN | Available |
| Online Eresource | EBooks | 658 SEN | Login to access |