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What works in fashion advertising : interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers

Winters, Peggy Fincher1996
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Main title:
What works in fashion advertising : interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers / Peggy Fincher Winters & Arthur Allen Winters
Author:
Winters, Peggy FincherWinters, Arthur Allen
Imprint:
New York, NY : Retail Reporting Corporation, 1996
Contents:
Men's & women's - Fashion advertising..."soft sell" or "hard-sell"? - Children's - Accessories - Sports & fitness - Cosmetics & beauty
ISBN:
0934590869
Dewey class:
659.1
Language:
English
Subject:
FashionAdvertising
BRN:
23180
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=23180
LocationCollectionCall numberStatus/Desc
McNally CampusBA Fashion Design and Textiles659.1 WINAvailable

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Remove What works in fashion advertising : interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers from your current listSave What works in fashion advertising : interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers to your current list

Total copies: 1

Availability by location
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