The fundamentals of branding
Davis, Melissa2009
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Main title:
The fundamentals of branding / Melissa Davis
Author:
Imprint:
Switzerland : AVA Publishing SA, 2009
Series title:
Contents:
What is a brand? - Deconstructing brands - The changing brand audience - Branding techniques - Assessing the brand impact - Brand futures - Appendix
ISBN:
9782940373987
Dewey class:
658.827
Language:
English
Subject:
BRN:
33918
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | Dip Creative Direction for Fashion RC | 658.827 DAV | Available |
| McNally Campus | Dip Design Communication RC | 658.827 DAV | In house reference (Set: 30 May 2023) |
| McNally Campus | Dip Interior Design RC | 658.827 DAV | Available |
| Online Eresource | EBooks | 658.827 DAV | Login to access |