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Advertising promotion and other aspects of integrated marketing communications

Terence, A. Shimp
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Main title:
Advertising promotion and other aspects of integrated marketing communications / A. Shimp Terence and J. Craig Andrews
Author:
Terence, A. ShimpAndrews, Craig J
Edition:
9th ed.
Imprint:
Singapore : Cengage Learning India, 2013
ISBN:
9788131528242
Dewey class:
658.82
Language:
English
Subject:
Diploma in Broadcast mediaBA Design communicationCommunication in marketingSales promotionAdvertisingDirect marketing
BRN:
51113
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=51113
LocationCollectionCall numberStatus/Desc
McNally CampusDip Broadcast Media RC658.82 SHIAvailable

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