The application of categorization and stereotype content theories to country of origin image [journal article] : Vietnamese perceptions towards Korean wave brands
Lee, Hyeri
Articles
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Main title:
The application of categorization and stereotype content theories to country of origin image [journal article] : Vietnamese perceptions towards Korean wave brands / Hyeri Lee, Myung-Su Chae and Yong Kyu Lew
Source:
Asia Pacific business review, 2020 Vol.26 No.3, p. 336-361
Dewey class:
746.9
Language:
English
Subject:
BRN:
71677
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Online Eresource | Journal Article | 746.9 LEE | Login to access |