When marketing strategy meets culture [journal article] : the role of culture in product evaluations
Song, Reo
Articles
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Main title:
Source:
Journal of the academy of marketing science, 2018 Vol.46, p. 384–402
Dewey class:
658.8
Language:
English
BRN:
69448
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Online Eresource | Journal Article | 658.8 SON | Login to access |