Brand/Story: Ralph, Vera, Johnny, Billy, and other adventures in fashion branding
Handcock, Joseph2009
Books, Manuscripts
Main title:
Author:
Imprint:
New York, NY: Fairchild Books, 2009
Contents:
What is fashion branding?A history of fashion brands & cultureThe history of a king: Ralph LaurenMass luxury style: Dolce & Gabbana --The empress of fashion: Vera WangIn-store branding concepts: Abercrombie & FitchViral fashion branding: Johnny CupcakesA great idea from a new designer: Dante BeatrixCreating a television brand: Brini MaxwellNiche fashion branding: Ginch GonchTreating people right: Billy BluesThe future of fashion brands
ISBN:
9781563676222
Dewey class:
687
Language:
English
Subject:
BRN:
38204
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA Fashion Media and Industries RC | 687 HAN | Onloan - Due: 03 Sep 2021 |