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Packaging the brand : the relationship between packaging design and brand identity

Ambrose, Gavin
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Main title:
Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose and Paul Harris
Author:
Ambrose, GavinHarris, Paul
Imprint:
Switzerland: AVA Publishing, 2011
ISBN:
9782940411412
Dewey class:
658.827
Language:
English
Subject:
BA Design communicationBranding (Marketing)Graphic design (Typography)Trademarks design
BRN:
38602
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=38602

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