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All customers are irrational : understanding what they think, what they feel, and what keeps

Cusick, William J.2009
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Main title:
All customers are irrational : understanding what they think, what they feel, and what keeps / William J. Cusick
Author:
Cusick, William J.
Imprint:
New York, NY : AMACOM, 2009
Notes:
CC/AM
ISBN:
9780814414217
Dewey class:
658.8342
Language:
English
Subject:
BA Design communicationConsumersConsumers -- Attitudes
BRN:
24194
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=24194
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.8342 CUSAvailable

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