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The idea writers : copywriting in a new media and marketing era

Iezzi, Teressa
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Main title:
The idea writers : copywriting in a new media and marketing era / Teressa Iezzi
Author:
Iezzi, Teressa
Imprint:
New York, NY : Palgrave Macmillan, 2010
Notes:
CC/AE
Contents:
The creativity age - Bernbach to the future - The storytellers - Digital is not a channel - How to not write advertising - Life in Adland - Bringing ideas to life - It's just getting good
ISBN:
9780230613881
Dewey class:
659.144
Language:
English
Subject:
BA Design communicationAdvertising copyMarketing
BRN:
39152
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=39152
LocationCollectionCall numberStatus/Desc
McNally CampusBA DESIGN COMMUNICATION AE659.144 IEZAvailable

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Total copies: 1

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