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The new rules of marketing and PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly [electronic resource]

Scott, David Meerman2022
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Main title:
The new rules of marketing and PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly [electronic resource] / David Meerman Scott
Author:
Scott, David Meerman
Edition:
8th ed.
Imprint:
Hoboken, NJ : John Wiley & Sons, Inc., 2022
ISBN:
9781119854302
Dewey class:
658.872
Language:
English
Subject:
MA DesignInternet marketingPublic relations
BRN:
77515
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=77515

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