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Asian brand strategy : building and sustaining strong global brands in Asia [electronic resource]

Roll, Martin2015
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Main title:
Asian brand strategy : building and sustaining strong global brands in Asia [electronic resource] / Martin Roll; foreword by Hellmut Schutte
Author:
Roll, MartinSchutte, Hellmut
Edition:
2nd ed.
Imprint:
New York, NY : Palgrave Macmillan, 2015
ISBN:
9781137359162
Dewey class:
658.827
Language:
English
Subject:
BA Arts managementBrand name products -- Asia -- ManagementBrand name products -- Asia -- Marketing
BRN:
78268
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=78268

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Remove Asian brand strategy : building and sustaining strong global brands in Asia [electronic resource] from your current listSave Asian brand strategy : building and sustaining strong global brands in Asia [electronic resource] to your current list

Total copies: 1

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