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Authenticity : what consumers really want

Gilmore, James H.2007
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Main title:
Authenticity : what consumers really want / James H. Gilmore and B. Joseph Pine
Author:
Gilmore, James H.Pine, B. Joseph
Imprint:
Boston, MA : Harvard Business School Press 2007
ISBN:
9781591391456
Dewey class:
658.8343
Language:
English
Subject:
BA Arts managementProduct managementConsumer behaviourConsumers' preferences
BRN:
9778
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=9778
LocationCollectionCall numberStatus/Desc
McNally CampusBA Arts Management658.8343 GILAvailable

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