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Asian brand strategy : how Asia builds strong brands

Roll, Martin2006
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Main title:
Asian brand strategy : how Asia builds strong brands / Martin Roll
Author:
Roll, Martin
Imprint:
New York, NY : Palgrave Macmillan, 2006
ISBN:
1403992797
Dewey class:
658.827
Language:
English
Subject:
BA Arts managementBrand name products -- Marketing -- AsiaBrand name products -- Management -- AsiaBranding (Marketing)
BRN:
29543
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=29543

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