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The case for B2B branding : pulling away from the business to business pack

Lamons, Bob2005
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Main title:
The case for B2B branding : pulling away from the business to business pack / Bob Lamons
Author:
Lamons, Bob
Imprint:
Ohio : Thomson Higher Education, 2005
Contents:
Effective teamworkBrand architectureAudience identificationBrand positioningBrand personalityPersonality makeoversConsistent executionBrand equity
ISBN:
0324398654
Dewey class:
658.27
Language:
English
Subject:
BA Arts managementBranding (Marketing)Industrial marketingBrand name products -- Marketing
BRN:
30772
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=30772
LocationCollectionCall numberStatus/Desc
McNally CampusBA Arts Management658.27 LAMIn house reference (Set: 27 Sep 2022)

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Remove The case for B2B branding : pulling away from the business to business pack from your current listSave The case for B2B branding : pulling away from the business to business pack to your current list

Total copies: 1

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