What customers want : using outcome-driven innovation to create breakthrough products and services
Ulwick, Anthony W.2005
Books, Manuscripts
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Main title:
Author:
Imprint:
New York, N.Y. : McGraw-Hill, 2005
ISBN:
0071408673
Dewey class:
658.575
Language:
English
Subject:
BRN:
30569
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA Arts Management | 658.575 ULW | Available |
| Online Eresource | EBooks | 658.575 ULW | Login to access |