Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Aaker, David A.2004
Books, Manuscripts
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Total copies: 1
Main title:
Author:
Imprint:
New York, NY : Free Press, 2004
ISBN:
9780743249386
Dewey class:
658.827
Language:
English
Subject:
BRN:
74242
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA Design Communication | 658.827 AAK | In house reference (Set: 16 Dec 2024) |
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Total copies: 1
