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The business of brands

Miller, Jon2004
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Main title:
The business of brands / Jon Miller and David Muir
Author:
Miller, JonMuir, David
Imprint:
West Sussex, UK : John Wiley & Sons Ltd, 2004
Notes:
CC/AM
ISBN:
9780470862599
Dewey class:
658.827
Language:
English
Subject:
BA Design communicationBrand name productsBrand name products -- ManagementValue addedBranding (Marketing)
BRN:
18443
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=18443
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.827 MILAvailable

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Total copies: 1

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