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Brand warfare : 10 rules for building the killer brand - lessons for new and old economy players

D'Alessandro, David F.2001
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Main title:
Brand warfare : 10 rules for building the killer brand - lessons for new and old economy players / David F. D'Alessandro; with Michele Owens
Author:
D'Alessandro, David F.Owens, Michele
Imprint:
New York, NY : McGraw-Hill, 2001
Notes:
CC/AM
ISBN:
9780071362931
Dewey class:
658.827
Language:
English
Subject:
BA Design communicationBrand name productsProduct management
BRN:
18628
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=18628
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.827 DALAvailable

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Remove Brand warfare : 10 rules for building the killer brand - lessons for new and old economy players from your current listSave Brand warfare : 10 rules for building the killer brand - lessons for new and old economy players to your current list

Total copies: 1

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