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The brand gap : how to bridge the distance between business strategy and design

Neumeier, Marty
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Main title:
The brand gap : how to bridge the distance between business strategy and design / Marty Neumeier
Author:
Neumeier, Marty
Imprint:
Berkeley, CA : New Riders, 2006
ISBN:
9780321348104
Dewey class:
658.827
Language:
English
Subject:
BA Design communicationBrand name products -- IndustryBranding (Marketing)
BRN:
39371
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=39371

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