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The new strategic brand management : advanced insights and strategic thinking [electronic resource]

Kapferer, Jean-Noël2012
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Main title:
The new strategic brand management : advanced insights and strategic thinking [electronic resource] / Jean-Noël Kapferer
Author:
Kapferer, Jean-Noël
Edition:
5th ed.
Imprint:
London, England : Kogan Page Limited, 2012
ISBN:
9780749465155
Dewey class:
658.8343
Language:
English
Subject:
MA Arts and cultural leadershipBrand name products -- Management
BRN:
71301
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=71301

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Remove The new strategic brand management : advanced insights and strategic thinking [electronic resource] from your current listSave The new strategic brand management : advanced insights and strategic thinking [electronic resource] to your current list

Total copies: 1

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