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Digital transformation of SME marketing strategies : innovating for the 4.0 Era [electronic resource]

Rialti, Riccardo2023
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Main title:
Digital transformation of SME marketing strategies : innovating for the 4.0 Era [electronic resource] / Riccardo Rialti and Lamberto Zollo
Author:
Rialti, RiccardoZollo, Lamberto
Imprint:
Cham, Switzerland : Palgrave Macmillan, 2023
ISBN:
9783031336461
Dewey class:
658.8
Language:
English
Subject:
BA Design communicationMarketing -- Technological innovationsDigital marketing
BRN:
73757
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=73757

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Remove Digital transformation of SME marketing strategies : innovating for the 4.0 Era [electronic resource] from your current listSave Digital transformation of SME marketing strategies : innovating for the 4.0 Era [electronic resource] to your current list

Total copies: 1

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