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Branding governance : a participatory approach to the brand building process

Ind, Nicholas2007
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Main title:
Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke
Author:
Ind, NicholasBjerke, Rune
Imprint:
Chichester, UK : John Wiley & Sons Ltd, 2007
Notes:
CC/AM
ISBN:
9780470030752
Dewey class:
658.827
Language:
English
Subject:
BA Design communicationProduct managementBrand name products
BRN:
1553
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1553
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.827 INDAvailable

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